Most sellers, marketers and creators publish on instinct. You make a flyer, post a video, hope it lands — and move on to the next one. The problem: without data, you keep repeating what feels good instead of what actually drives clicks and sales. Here's how to measure the marketing content you already make, and use it to compound your results.
Why "likes" are the wrong metric
Likes and views feel good, but they don't pay the bills. The metrics that predict revenue are:
- Click-through rate (CTR) — of everyone who saw it, how many tapped your call-to-action?
- Shares — did viewers care enough to pass it on? (Free reach.)
- Traffic source — which platform actually sent engaged people, not just impressions?
- Completion rate (for video) — did people watch to the end, or scroll past in the first second?
A flyer with 200 views and a 12% click-through beats one with 2,000 views and a 1% click-through. Chase clicks, not vanity.
1. Share a trackable link, not a raw file
The single biggest mistake is downloading the raw MP4 or image and uploading it natively everywhere. The moment you do that, you're blind — the platform keeps all the data.
Instead, share a hosted link to your content. In Laruzha, every video gets a shoppable watch page and every flyer gets a digital page. When you share that link, every view, click and share flows back to you — no matter which platform you posted it on.
2. Tag each platform so you know what's working where
Laruzha's per-platform Share to buttons tag each link automatically, so your Performance panel shows exactly where your views came from — WhatsApp vs Instagram vs a Facebook group. If WhatsApp drives 3× the click-through of everywhere else, that's where your next post goes.
3. Read the numbers that matter
Open any flyer or video and the Performance panel shows views, unique viewers, click-through rate, shares, and (for videos) completion rate — plus a map of the countries your audience is in. No third-party analytics, no setup.
4. Let the data pick your format
This is where it compounds. Laruzha compares your own content and tells you, for example, that your Bold flyers with a Ticket layout convert at 3× the rate of your Elegant ones. Instead of guessing, you make more of what already works — and your average result climbs with every post.
5. Put your brand on it
Content that looks like you builds trust and recognition over time. Add your logo and a custom accent colour to every flyer so each post reinforces your brand instead of looking like a generic template. Consistent branding is what turns one-time viewers into repeat customers.
The loop that grows your marketing
- Create a video or flyer from a description.
- Brand it with your logo and colour.
- Share the trackable link with per-platform tags.
- Check the Performance panel after a day or two.
- Double down on the style, format and platform that won.
Do this a handful of times and you stop guessing entirely — your content gets sharper every week because the data tells you what to make next.
Start measuring your marketing
Generate a video or flyer, share the trackable link, and watch the numbers come in. Open the Studio →